For marketers considering an advanced marketing asset management system, the “behind the scenes” marketing fulfillment automation features drive real benefits, providing significant return on marketing investment (ROMI) in cost and time savings, and in content quality and performance assurance.
14 Ways Marketing Automation Drives ROMI within a Distributed Marketing Management Platform provides a first glance look at the ROMI potential of a distributed marketing platform.
In this paper you’ll find:
A list of 14 common (and not so common) features that automate the content creation and fulfillment processes within a distributed marketing platform.
A short explanation of each feature to use as you evaluate a first time use or an upgrade to a more robust distributed marketing platform and calculate your ROMI.
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