Creating marketing communication synergy between corporate and local marketers is essential for any organization with a distributed marketing model.  For this, companies are increasingly turning to distributed marketing management platform technology.

Launching an initiative to implement a distributed marketing management platform for the first time or to upgrade to a platform from a lower-end ad builder tool, however, naturally comes with challenges.

In this guest white paper by marketing process optimization industry expert, Eric Siano, you’ll learn how to: 

• Align the basics
• Understand the organizational impact
• Build a value case for the investment, and
• Develop a roadmap.