Creating marketing communication synergy between corporate and local marketers is essential for any organization with a distributed marketing model. For this, companies are increasingly turning to distributed marketing management platform technology.
Launching an initiative to implement a distributed marketing management platform for the first time or to upgrade to a platform from a lower-end ad builder tool, however, naturally comes with challenges.
In this guest white paper by marketing process optimization industry expert, Eric Siano, you’ll learn how to:
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- Align the basics
- Understand the organizational impact
- Build a value case for the investment, and
- Develop a roadmap.