According to recent research from Aberdeen Group, managing marketing compliance and brand consistency across business units and geographies is a corporate priority among top-performing companies, with Best-in-Class organizations being twice as likely as all others to leverage MAM software versus generic digital asset management platforms.
"While compliance around a brand can sometimes be thought of as a stifling process, we have already seen that while some degree of flexibility in marketing asset deployment is helpful within different geographies or buying audiences, the brand itself is worthy of a unified, executive-sponsored policy of strict compliance. Consistency is a key step toward achieving recognition and staying power of a consumer or business brand."
- Peter Ostrow, Author and Research Director at Aberdeen
Aberdeen's research reveals that Best-in-Class organizations have benefited greatly from investments in MAM :
Download the report, entitled "Marketing Asset Management: Managing Brand Compliance in Distributed Marketing Environments," for more on how investments in marketing content management technology translate to cost savings or performance gains.