ACDelco employs Saepio Marketing Asset Manager to optimize marketing's effectiveness and efficiency for its complex, multi-tiered distribution model. With Saepio ACDelco has:
- improved brand control,
- reduced ad production time, and
- provided more flexibility for created customized ads at the regional level.
Spanning six continents, ACDelco's distributed marketing organization can no tailor advertising in 17 different languages across 100 countries, ensuring the right message reaches local prospects.