Aberdeen surveyed over 400 organizations, May thru July 2012, and has analyzed the distributed marketing management practices of 77 organizations from this study. The results of this survey show best-in-class companies facing pressure to maintain the consistency of their brand, a lack of marketing expertise to execute at the local level, and that they are putting marketing solutions in place to combat these challenges.
In this webinar, Trip Kucera, Senior Research Analyst, Marketing Effectiveness & Strategy at Aberdeen Group, touches on the results of their research, including:
- best practices, capabilities, and technologies organizations are using to make ends meet,
- how these companies are ensuring brand and regulatory compliance, and
- how they’re empowering local marketers with the materials and tools they need to present an effective message.
You can also download the Aberdeen report, a $399 value, that shows what best-in-class companies are doing differently and/or at a higher rate than all other companies, and the conclusions from these correlations in context.