Saepio's Distributed Marketing and Marketing Asset Management Blog

Cross-Channel Marketing: Gartner Customer 360 Summit

“Promise” would be the perfect one word summary of the Gartner Customer 360 Summit.

Clearly, customer and prospect data is available to marketers as never before. Clearly, too, is the ability to engage real time with these customers and prospects. Yet as we listened to the presentations, it became abundantly clear that we are at the cusp of a new customer communications revolution.

The ingredients are all there:

• CRM and prospect data
• asset and content management systems
• sophisticated campaign management and MRM workflows
• automated communication channels and real-time analytics

It seems that these ingredients are prepared to converge at the point of content creation to create a closed loop marketing system.

In one session, a Gartner analyst rhetorically asked how many members of the audience saw the need for full cross-channel marketing. No surprisingly, most all nodded in agreement. When the analyst then asked how many were capable of using more than two mediums in a single campaign, very few hands were raised. Everyone buys into the promise, but few are currently able to execute cross media.

Those of us from Saepio couldn’t help but listen with excitement since Saepio’s MarketPort is perfectly situated to connect these currently disconnected systems and deliver on the promise that now sits just beyond the reach of marketers. Watching this all come together in the next few months will be fun, fascinating and rewarding.

Upcoming Saepio Tradeshows

Saepio representatives will be traveling throughout the country during April and May. Join us at an upcoming show to see Saepio MarketPort's distributed marketing management functionality in person. And if we won't be in your neighborhood, let us know. Chances are good that we'll be heading your way soon.

April & May Event Schedule

• Gartner Customer 360 Summit
  March 30-April 1, Los Angeles
  
  The Gartner Customer 360 Summit is all about CRM strategies and technologies designed to better understand, grow and manage customer experiences. We’re excited to be part of this event and show how Saepio MarketPort connects corporate marketers with those at the local level (such as franchises, resellers, agents, etc), connects consumers to your brand, and connects all of your marketing operations - including CRM data - into a single software platform.

• SAS Global Forum
  April 4-7, Las Vegas
  
  If you weren’t able to make the National Retail Foundation’s BIG Show in January, this event will provide you with another opportunity to see how Saepio and SAS together can provide smarter marketing that is locally delivered. Saepio’s software platform, operating with SAS’s extensive solution portfolio, automates the marketing process from customer intelligence to customer engagement, eliminates redundancy and ensures that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns.

• National Agri-Marketing Association Conference
  April 13-14, Kansas City
  
  If you look at the program for the upcoming NAMA conference, you’ll see a focus on social media and brand identity – two areas Saepio knows well. With clients in the agriculture industry including United Agri Products, we understand how to balance regulatory needs with distributed marketing needs and are eager to display this for the conference's attendees in April.

• Unica Marketing Innovation Summit
  May 2-5, Boston
  
  Unica’s Marketing Innovation Summit features five tracks and over 50 breakout sessions. Marketers attending this show to learn more about next generation marketing, analytics, cross-channel marketing, collaboration and effectiveness, and marketing technology will find a stop at Saepio’s booth to be time well-spent. We’re proud to be among Unica’s partners who, as Unica says, “… help transform our customers’ passions for marketing into measurable business success.”