Upcoming MAM101 Webinar - Consistent Brand Marketing in a Multi-Channel World

The latest installment in Saepio's popular Marketing Asset Management 101 webinar series is set to take place on Wednesday, October 26 at 12pm central. We invite you to join us for this special webinar presentation featuring Aberdeen's Chris Cunnane, who will outline Best-in-Class keys to multi-channel marketing success.

Presentation Overview

Consumers want more from retailers; they are looking for a brand relationship, not a transaction based environment. As channels of interaction and digital commerce evolve further, retailers need to know what information customers want to receive and how they want to receive it - in the form of promotions, special offers, product information and updates, or even non-sales touches.

However, current multi-channel marketing capabilities and systems are disparate and siloed, leading to inconsistent branding and disjointed marketing offers across retail channels.

Register for this live event with Chris Cunnane, Research Analyst in Retail and Hospitality for the Aberdeen Group, to learn more about:

• Making investments in new channels
• How to develop a channel integration roadmap
• Aligning the brand across multiple channels
• Using customer analytics as the backbone for marketing communications

A live Q&A session will follow Cunnane's presentation.

About the Presenter

Chris Cunnane is a Research Analyst for Aberdeen's Retail, Hospitality, and Banking Practice. Cunnane’s research focuses on customer-facing technologies within retail and hospitality to identify the practices, technologies, and behaviors that separate Best-in-Class retailers from their peers. Cunnane’s retail coverage focuses on the customer experience, and topics include cross-channel retail, customer loyalty, enterprise marketing, and campaign management. Cunnane’s hospitality coverage includes property management, customer experience management, and revenue management and forecasting.

Cunnane brings years of retail experience to Aberdeen, including roles in inventory management, marketing, and customer service. Cunnane holds a BA in Communications from Stonehill College and has an MA in Global Marketing Communication and Advertising from Emerson College.

Download the Aberdeen Report

For a preview of just some of the things Cunnane will discuss in Wednesday's prsentation, download his recent report, "The State of Multi-Channel Retail Marketing: A Paradigm Shift for Reaching New Customers," courtesy of Saepio.