Frost & Sullivan: Why MAM + Collateral Customization is a 'Must-Have'
Does your company need to simplify marketing workflows? Or, do you need better organization and distribution of brand assets? What about a greater return on your brand management efforts? Do you feel that collaboration between corporate employees and distributed marketers could be achieved by making branded material available across all media channels, rather than a select few?
If any of these answers is a "yes", or even a "maybe", Frost & Sullivan's newest paper, "The Road to Brand Effectiveness", is an essential read. Even if you feel that your company has a superb strategy for managing workloads and creating an environment that leads to efficient collaboration and easy access to branded materials, why not challenge that theory?
Are you working as wisely to utilize marketing asset management and customization as you believe you are? If so, well done! If not, keep reading, as this report from Frost & Sullivan can help you to achieve your goals.
In this paper, the focus is on the "achievable benefits of marketing asset management when leveraged in conjunction with a collateral customization solution." Rather than just write about this concept and these technologies, a 'real-life' example is provided. By describing the success that HCA has had from deploying these technologies as part of the business model, the paper illustrates the benefits rather than simply talking about them.
As shown by HCA's use of Saepio's solutions, consumers using Marketing Asset Management (MAM) solutions with strong collateral customization capabilities have the advantage of being able to access and reuse marketing materials across multiple media channels. Organizations can also benefit from more simplified workflows, more efficient collaboration, and a greater return on investment. And who doesn't want a more consistent and lasting return on their efforts and investments?
According to Frost & Sullivan, Marketing Asset Management and collateral customization technologies are now considered "cutting-edge tools that are 'must have' to stay competitive in today’s business environment.
In HCA's case, that means having the ability to support marketing efforts within a network of 165 hospitals and 106 outpatient surgery centers. Not only has HCA been able to reuse existing materials rather than starting fresh with each new campaign, product, initiative, or location, but this helped them to achieve an "astonishing return on investment" that is revealed in the paper itself.
Download "The Road to Brand Effectiveness: How Marketing Asset Management and Collateral Customization Solutions Empower Today's Marketers"
If you answered "yes" to the questions above, download this paper to learn more about how you can streamline workflows, improve collaboration, avoid duplication, and complete marketing materials faster and more efficiently. Plus, you can learn from HCA's success and see exactly how much they've saved with MAM and collateral customization since deployment and start thinking about how to apply this to your own organization today.