Choosing the Right MAM Solution - Part 2
Companies of all kinds are turning to marketing asset management (“MAM”) technology within a distributed marketing software platform to improve marketing productivity.
In this blog series we’ll briefly discuss some of the major factors you should consider as you think through these four core issues of:
- Solution Use and Scope
- Solution Reliability and Responsiveness
- Incorporate of Business Rules
- Reporting Capabilities
Choosing the Right MAM Solution - Part 2
Solution Reliability and Responsiveness
The second fundamental issue in this four part series relates to the performance of your marketing asset management solution. How reliable and responsive do you need the MAM system to be, what service level guarantees will your prospective solution providers offer, how flexible is the system and how easy is the solution to use?
The performance of a marketing asset management solution can be described and measured in several ways, but we believe the three most important performance characteristics for most companies looking for a local marketing management solution are ease of use, solution flexibility and solution reliability.
System Uptime Percentage
One of the major benefits promised by a marketing asset management solution is that salespeople, branch offices, sales channel partners, and other users can localize content through marketing collateral customization, create campaigns and place orders at their convenience while you maintain brand consistency, brand compliance and brand control. Time zones and global regions don’t matter, and no one other than the person placing an order needs to be involved to create, localize or fulfill the order. To realize this benefit, the MAM solution must be accessible and functional close to 24 hours a day, every day. Therefore, you should ask your prospective solution providers what “system uptime percentage” they are prepared to guarantee, and what technological capabilities they use to support that guarantee.
System Flexibility
A second critical performance characteristic of a marketing asset management solution is how flexible a system is to meet the needs of your organization and your local marketers. As with system uptime, you should ask your prospective solution providers what level of flexibility the solution offers. Can you integrate existing fulfillment partners and legacy software systems – printers, ad agencies, CRM systems, for example – into the MAM solution?
Ease of Use
Next, look at ease of use. If the solution isn’t easy to use, your local marketers won’t use it. Look for ease of finding assets, versioning templates and creating and ordering campaigns. Also look at the breadth of channels offered by the solution and how connected the channels are. Can the solution include email and landing pages in a single workflow? Can digital display ads be connected to landing pages for individually focused retargeting campaigns? All of these items will lead to a distributed marketing platform system that is easier to use and, as a result, more frequently used.
For More Information
If we can help you evaluate potential marketing asset management solutions, or if you’d just like to know more about how marketing asset management solutions work and what benefits they provide, contact Saepio at 877-468-7613 or at sales@saepio.com. Be sure to ask about Saepio’s resource kits that can provide worksheets to help you with your decision process.
© This document contains copyrighted materials from PointBalance, Inc. Saepio also contributed to the content creation and editing.