Simplifying Multi-Channel Payment Processing for Local Marketers
Historically, Multiple Shopping Cart Trips Eroded Efficiencies of Multi-Channel Campaign Creation.
Local marketers love the simplicity of creating multiple marketing items or ordering a multi-channel campaign that will be fulfilled by multiple vendors all in a single online location and workflow. They also love being able to pay for all of these items in their “marketing shopping cart” in one credit card transaction.
And, there's the challenge. If a local marketer has to process payment for each item or vendor represented within a shopping cart, much of the efficiency gained through multi-channel campaign creation is lost. Additionally, if any part of the processing is missed or left incomplete, multi-channel campaign benefits can be lost.
Some companies have addressed this challenge in the past by corporate marketing or some supplier partner serving as the banker, if you will, by paying the multiple implementation partners and providing a single invoice to the local marketer. This, method, however, is so far from ideal that most corporate marketers simply avoid it. Additionally, if a supplier partner plays the “banking” role, a heavy processing fee has to be added to each order.
With Saepio, There’s a Better Way. Automated Multi-Vendor Payment Processing.
Advanced distributed marketing management platforms including solutions from Saepio now offer an automated multi-vendor payment processing option. In these platforms, single
credit card payments are dispersed to the multiple fulfillment parties involved in the order. Corporate marketers set up payment processes based on the fulfillment vendors and can monitor the backend payment distribution process when needed. Local tax calculations can even be added if needed.
This marketing fulfillment automation is invisible to the local marketer who simply assembles
the marketing content and fulfillment order and credit card transacts it one time.
As corporate marketers look for ways to better engage with local marketers, making local marketing resources easy to use is key. Processing orders and payments must be part of the commitment to a simplified solution and a one process payment option should be considered a non-negotiable feature as corporate marketers evaluate distributed marketing management platforms to use in support of their local marketers.
Easy multi-channel, multi-vendor payment processing within MarketPort is all about making local marketing campaigns easy to build and run. It’s one of many examples of how MarketPort’s underlying philosophy of “connected is better” creates real value for corporate and local marketers who use the system.
