Saepio makes it easy for corporate and local marketers to build and run effective and engaging all-channel marketing campaigns. One platform, all channels. With Saepio, connected is better.
Reducing Marketing Waste
That we have to reduce wasted marketing spend is a no-brainer; every company wants to do this, and “do it yesterday.” What isn’t so easy, is figuring out where the waste exists, and how to eliminate it. In this issue of the “Connected is Better” blog, we are focusing on Marketing Collateral.
Today’s Focus: Marketing Collateral
It’s been noted that more than half of the total spend associated with marketing collateral results not from design and printing costs, but from product obsolescence and from collateral management activities like procurement, fulfillment, and inventory management.
Making “invisible” costs of collateral management activities visible is the first step. Reallocating those dollars to a distributed marketing management system to automate time consuming marketing processes is next.
Three Ways to Help You Focus
First, download the white paper, Identify Invisible Marketing Costs and Automate for Efficiencies. But, don’t stop there. Calculate ROMI and Create a Roadmap, too!
Happy waste reduction and automated processing!
© 2013 Saepio. All Rights Reserved