Create, Coordinate and Localize Email with Brand Control in Mind
Want to grow a large, clean, and active email file? Need to get your subscribers to talk up your products and respond? Here is the secret: grab their attention and then localize the message to get them to pay attention!
Having prospects and customers receive, open, and read your email message is good. Having them see a localized, branded message is even better. Your challenge as a corporate marketer has always been how to deliver this unified message with a local twist.
Enter MarketPort.
With MarketPort, local marketers are able to utilize and localize pre-approved corporate content and share email lists effectively. Let's talk more about how to make sure this list is used in a way that allows the end consumer to receive a unified message...
3 C’s: Create, Control and Coordinate
MarketPort's dynamic content creation technology enables corporate marketers to create the dynamic email content. Don’t worry you’re still in charge! This technology ensures control over the brand while its flexibility allows for localization only where you want or need it. The email list management solution allows you to create the master list and segment using endless attributes, giving you control of where the message goes too. So, now you only have to focus on coordinating your email campaign!
To coordinate, consider these factors:
-
Cadence. Be aware that the footprint of each message grows as it’s shared. You may need to adjust the pace of certain messages to adapt to this longer tail.
-
Influence. Reach alone is not the key metric. Impact and conversion are what matter.
-
Influencers. Data collection and management allows you to identify your biggest brand advocates. You may be able to leverage their enthusiasm even more through special offers isolated enhanced communication.
-
Connect. Every share is an opportunity. Capitalize on it by making it really easy to join in the conversation, follow, and sign up for more email offers.
-
Segmentation. Slice data by to help you see people and patterns. This is your key to future email messages.
-
Don’t violate. Sometimes we overstep. We start to spam or we don’t get clear with our purpose. This breaks customer trust.
Take a look at the infographic that accompanies this post. Share it with your network. It's a great way to demonstrate how to coordinate and share email lists between national and local marketers and to ensure coordination for a unified brand message in the email channel.
Cheers!
Melissa Salazar
Product Engineer @Saepio
Twitter: @msalazarkc
