Enable Powerful, Localized Point-of-Sale Marketing Materials
Improve Local Marketing Performance
The effective use of quality point-of-sale marketing materials can dramatically improve local marketing performance. In fact, POPAI, which monitors marketing at retail, notes that in spite of all the resources available to today’s consumers, a whopping 76 percent of purchase decisions are being made in store. Whether thoughtful teasers encouraging impulse purchases, end cap promotions or special promotional signage, quality point-of-sale marketing materials can influence brand selection, boost cart size and local store performance.
Creating Localized POS Materials Is Difficult and Time Consuming
Often, however, such promotional opportunities are missed when local marketers find creating quality materials too difficult or time consuming. Yet POPAI research indicates 56 percent of consumers recall seeing in-store marketing and 13 percent fix their attention on an in store display with 66 percent of these engagements leading to a purchase. Clearly, providing an easy path for in-store marketing matters. Saepio MarketPort can help.
MarketPort Makes It Easy
With MarketPort, brand compliant point-of-sale marketing materials are readily available for local marketer use. Posters, shelf talkers, register toppers and other point of sale materials can all be easily versioned for local relevance.
Additionally, these point-of-sale materials can either be for stand-alone, in-store use or can be part of a multi-channel campaign workflow that also reaches the consumer both prior to the store visit. Once completed, point of sale materials can be ordered through MarketPort for printing and delivery or downloaded for in-store printing and/or digital display.
Making it easy for local marketers to add powerful localized in-store, point-of-sale marketing materials is one of the many examples of how MarketPort’s underlying philosophy of “connected is better” creates real value for corporate and local marketers who use the system.