Marketing managers of distributed marketing networks have long sought to bring order and efficiency to corporate and local printing processes. This is often driven by brand quality issues, financial objectives or the desire to simplify print production management. Whatever the reason, the potential rewards are high.

Yet achieving an optimized print model is challenging.

When a centralized structure is put in place – one in which a single print procurement process is enforced – pricing efficiencies are often gained at the expense of speed to market and shipping costs. But when a decentralized model is implemented instead, speed to market and lowered shipping costs can be achieved but printing costs increase.

Fortunately, today’s distributed marketers aren’t limited to falling into either trap. Marketing automation systems enable distributed marketers working under a single print management contract to efficiently and cost effectively route printing projects
to local regions for output.

This guide explores the benefits a Distribute and Print Network offers when used as part an integrated marketing automation solution:

• Why use distribute and print?
• Steps to evaluate distribute and print for your organization
• Decentralized local printing vs. a print network
• How to get local marketers on board