As part of Saepio's Distributed Marketing Leadership Series, we are happy to announce our series of live webinars, designed to expand upon the topics in each of the downloadable resource booklets. All events will be free and open to all attendees and include live Q&A.
Social Marketing Tactics for Distributed Marketing Organizations
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Jeff Nordstedt, Interactive Director at Planned Television Arts, and John Thomson, President and CEO of Saepio, address the challenges distributed marketing managers face when trying to successfully implement and utilize social media. This presentation goes beyond theoretical discussion of the power of social networks, and provides practical tips on how to communicate and listen more effectively using social technology.
Nordstedt shared case studies and practical tips based on his expertise in harnessing the marketing power of social media tools and outlets to connect organizations to consumers. Nordstedt has worked on social media campaigns for best-selling authors including Charlene Li, Michael Mauboussin, Harvey MacKay, George Cloutier and more.
Thomson joined in the conversation to expand on the unique challenges that distributed marketing organizations face in this area that other companies likely never encounter based on his experience with Saepio’s 250+ clients.
This session expanded upon the information in the booklet, "Social Marketing Strategies for Distributed Marketing Organizations."
Enterprise Marketing Management Strategies for Distributed Marketers
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With the proliferation of marketing process optimization technologies that promise complete and integrated enterprise marketing management, it may be hard to know where to start. Especially given that none of the technologies today can fill all of a marketer's needs.
In this session, Saepio President & CEO John Thomson discussed the changing marketing environment and provided inforation on enterprise marketing management's role, why and how to start building a strategy now and tips for building an ROI case. This session expanded upon the information from "The Enterprise Marketing Management Strategy Guide."
Exploding the National Brand Value at the Local Level
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Learn more about how distributed marketing organizations - those with local franchise networks, VARs, dealers, agents or chain store marketers - can leverage investments in brand value, positioning and messaging by involving local marketers in the process.
Saepio's Vance Brison discussed the power of the brand in local buying decisions, tips for creating a good local marketing strategy and actions you can take to explode the value of your brand. He also also shared best practices and success stories assembled through his work as a client manager helping Saepio clients as they work towards mobilizing local marketers.
This session expanded upon the information from the booklet, "Exploding Brand Value at the Local Level."