Brand marketers invest billions to 
create an emotional connection between their brand and prospective customers.
Unlike the marketer who has little or no help with brand messaging at the point of customer engagement, the marketer with a distributed network has an army of brand warriors ready, willing and able to help deliver and manage marketing messages. When trained, organized and mobilized, this army of local marketers can explode brand value at the local level, creating exponential value for the corporate investments in brand creation, positioning and messaging.
This guide is designed to help you identify the impact of the local marketer on your brand, then understand how best to leverage brand value given your business model and consumer interaction. Included is information on:
- The power of the brand in local buying decisions
- How community changes the brand at the local level
- What does it mean to be part of a brand community?
- Identifying who controls your brand
- The five C's of a win-win brand strategy
- Taking action to explode the value of your brand