The Service Industry Marketer's Guide to Creating Corporate, Local
and Front-Line Synergy in a Connected World

In the service industry today, nearly every employee and every customer is a member of the marketing team. To control every brand conversation at every touch point isn’t possible, but to influence each conversation is clearly within the power and reach of the corporate marketer.

Connecting all the parties – corporate marketing, local marketers, front-line marketers and customer advocates – requires a new approach in today’s real-time marketing environment. Corporate marketing no longer has the luxury of time when developing message responses.

This new challenge forces marketers to fundamentally rethink how content gets generated as the correct content must be instantaneously generated and presented for a myriad of customer touch points. The legacy approach of a digital library of corporate approved materials is no longer adequate and must be replaced by a dynamic content creation philosophy. This is particularly important for service industry marketers in order to fully leverage the power of word-of-mouth marketing through social channels.

This 20+ page guide will help you understand:

• Why connected is better
• How to put your word-of-mouth marketing on steroids
• Ways to help turn consumers into brand advocates