With traditional brand marketing channels rapidly declining in effectiveness, a successful, collaborative relationship between corporate and distributed marketers has never been more vital. Those companies that can overcome the traditional barriers between corporate and distributed teams and foster effective collaboration can realize significant benefits, both in terms of internal efficiencies and market penetration.

This paper looks at the root causes for the gap between corporate and distributed marketing, outlines the key requirements for closing this gap and details a new solution that delivers on these key requirements.