The Road to Brand Effectiveness:

How Marketing Asset Management and Collateral Customization Solutions
Empower Today's Marketers

Marketers are constantly challenged by workflows that are growing increasingly complex in the digital age. Creating strong branded collateral, which is customized to specific audiences in a variety of formats, is mission critical in today’s fast-paced business environment. This environment requires more than just a well-thought-out plan for marketing content creation and management; it requires the means to execute that plan. Resultantly, many marketers are turning to technology to simplify marketing workflows, ensure greater efficiencies, and achieve a greater return on investment on branded collateral.

This paper is in continuation of a series exploring the diverse capabilities that marketing asset management solutions bring to the marketing function. In the first paper, Frost & Sullivan explored the broad value proposition spanning cost reduction, workflow optimization, revenue generation and brand consistency using H&R Block as an example of a company that benefited tremendously through its marketing asset management deployment.

In this paper, Frost & Sullivan discusses the achievable benefits of marketing asset management when leveraged in conjunction with a collateral customization solution, further expanding on the value proposition discussed previously. According to the report:

"Marketers no longer have an excuse for not having market agility, and vendors like Saepio are leading the charge by empowering marketers with cutting-edge tools that are “must have” to stay competitive in today's business environment."

To further illustrate the value of these technologies, the paper explores how Hospital Corporation of America (HCA), a leading healthcare management vendor, streamlined its marketing content workflows and achieved astonishing return on investment through deployment of marketing asset management and collateral customization solutions.