White Paper Series Outlines How Marketing Asset Management and Collateral Customization Solutions Result in Streamlined Processes, Faster Cycle Times and Higher Return on Investment
Frost & Sullivan has released multiple papers highlighting Marketing Asset Management (MAM) and the impact it can have on organizations. According to the analyst group, MAM is now considered to be a "cutting-edge tool that is a 'must-have' to stay competitive in today's business environment."
In the first paper in the series, "Marketing Asset Management: The Key to Marketing Success
," Frost & Sullivan explored the broad value proposition MAM provides in the areas of workflow optimization, revenue generation and brand consistency. A case study of leading tax services provider H&R Block is provided as an example of a company that has benefited tremendously from MAM through streamlined marketing processes, faster cycle times, and higher return on investment (ROI).
In the second paper, "The Road to Brand Effectiveness: How Marketing Asset Management and Collateral Customization Solutions Empower Today's Marketers," Frost & Sullivan expands on this topic and discusses the achievable benefits of marketing asset management when leveraged in conjunction with a collateral customization solution. To further illustrate the value of these technologies, the paper explores how Hospital Corporation of America (HCA), a leading healthcare management vendor, streamlined its marketing content workflows and achieved astonishing return on investment through deployment of marketing asset management and collateral customization solutions.
Included in this download are both Marketing Asset Management white papers from Frost & Sullivan.