Frost & Sullivan MAM White Paper Series

White Paper Series Outlines How Marketing Asset Management and Collateral Customization Solutions Result in Streamlined Processes, Faster Cycle Times and Higher Return on Investment

Frost & Sullivan has released multiple papers highlighting Marketing Asset Management (MAM) and the impact it can have on organizations. According to the analyst group, MAM is now considered to be a "cutting-edge tool that is a 'must-have' to stay competitive in today's business environment."

In the first paper in the series, "Marketing Asset Management: The Key to Marketing Success," Frost & Sullivan explored the broad value proposition MAM provides in the areas of workflow optimization, revenue generation and brand consistency. A case study of leading tax services provider H&R Block is provided as an example of a company that has benefited tremendously from MAM through streamlined marketing processes, faster cycle times, and higher return on investment (ROI).

In the second paper, "The Road to Brand Effectiveness: How Marketing Asset Management and Collateral Customization Solutions Empower Today's Marketers," Frost & Sullivan expands on this topic and discusses the achievable benefits of marketing asset management when leveraged in conjunction with a collateral customization solution. To further illustrate the value of these technologies, the paper explores how Hospital Corporation of America (HCA), a leading healthcare management vendor, streamlined its marketing content workflows and achieved astonishing return on investment through deployment of marketing asset management and collateral customization solutions.