Compliments of Saepio, download your free copy of the Henry Stewart Occasional Paper: Enterprise Marketing Management. This informative guide provides an introduction to each of the essential technologies needed by today's CMO:
- Discover the core elements of each of the main modules of an enterprise marketing management system.
- Learn how each core element of enterprise marketing management contributes to a strong marketing foundation for your organization.
- Review how each core element is used in your organization and/or how it could make an impact on your marketing effectiveness.
Index
What is EMM and why does it matter?
Dave Sutton, Author, Enterprise Marketing Management: The New Science of Marketing
Putting it all together: Implementing an enterprise marketing management strategy
Mayer Becker, Director of Enterprise Marketing Management Solutions, MarketSphere Consulting
Getting your data in order: An information approach to the
perfect customer experience
Andrew Smith, Head of Analytics, Acxiom
Business intelligence: Developing winning segmentation strategies
Duncan Ross and Edouard Servan-Schreiber, Directors of Advanced Analytics, Teradata
Marketing resource management: Driving rapid, measurable business value
Brad Bohrer, Senior Director of Strategy and Product Marketing, Unica Corporation
Marketing asset management: Making assets actionable and engaging
John Thomson, President and CEO, Saepio
Onboarding systems: Utilizing automation technology to create, nurture and maintain customer relationships
Will Schnabel, Vice President and General Manager of International Markets, Silverpop