Consumers don’t think in terms of channel. They desire consistent messaging wherever and however they receive it from both corporate and local marketers.
With Saepio MarketPort, delivering on this desire is not only possible but amazingly easy and provides a compelling advantage at both the corporate and local level.
Key features include:
- point and click versioning of multi-channel communication,
- shared content library across mediums, and
- step-by-step instructions that guide local marketers through multi-channel selections.
Key benefits for the manager of the distributed marketing network:
A single platform for the corporate marketing team. Digital asset management, dynamic content creation, marketing fulfillment automation, team workflow, budget management and more all live in one location.
Automation of repeatable processes. Implementing a standard campaign is as simple as just adding content for the new campaign and setting the launch date. Campaigns then automatically execute, including content creation and media placement.
Coordinated Team Workflow. MarketPort has task and team workflow built in. Whether the task is large or small, simple or complex, MarketPort workflows guide marketing team members, agencies, and vendor partners from campaign set up to campaign completion.
Key benefits for the distributed, regional or local marketer:
Turn-key campaigns. With MarketPort, creating a single marketing item such as a digital display ad or a quarter-long campaign is a simple point-and-click process. There’s no need to call the graphic designer, no need to contact the media buyer, no need to babysit any part of the marketing fulfillment process.
Improved marketing quality. When campaigns are measured, improved and repeated, marketing performance quality grows.
Marketing efficiency. With MarketPort, launching a quarter-long campaign can be as simple a process as creating a one-time ad. Plus, with robust payment processing options, the quarter-long campaign can be a simple, one transaction process for the local marketer.
To see more MarketPort features, download the MarketPort Key Features document. Or, see a short demo!