Saepio MarketPort supports in-language content creation for marketing materials and provides a local language interface option for distributed marketers using the platform, helping ensure brand consistency across continents, cultures and languages.
The MarketPort user selects the preferred language interface as part of his/her MarketPort profile management. For multi-lingual marketing content creation, the language options must be enabled within the system by the MarketPort manager. While the system does not provide copy translation, it does enable in language copy editing within a content creation template and recognizes the native language of the content creator accessing the MarketPort system.
Key features include:
- support for any language on the planet
for which a font set exists,
- double byte characters and right-to-left page layouts,
- user-based system interfaces language presentation, and
- auto-recognition of the user’s language preference.
Key Benefits for the manager of the distributed marketing network:
One system to manage global marketing. With MarketPort, distributed marketers with multiple language support needs can manage all of the language interfaces from one platform.
Full language support including double byte character sets for full internationalization. MarketPort supports any language on the planet for which a font set exists. This includes difficult text flow for content that reads both left to right and right to left and for double byte character fonts.
Culturally sensitive content development. The robust user and content management capabilities within MarketPort enable the distributed marketer to ensure that cultural sensitivity is addressed in the distributed marketing solution and that only the proper content is available for display in a local market.
Key Benefits for the distributed, regional or local marketer:
Multi-lingual marketing options. Local marketers who serve ethnically diverse audiences can easily create in-language marketing materials from within MarketPort.
Native language interface. Within the user settings of MarketPort, the local marketer can select the language interface that he or she wants displayed. The range of choices depends on the languages made available by the corporate marketer.
Cost savings. The ability to easily create in-language content saves local marketers both time and money and helps ensure that high quality content is used.