Marketing Asset Management: Driving Efficiency into Your Distributed Marketing Platform
CMO’s, CEO’s and CFO’s are demanding that marketers improve productivity. Increasingly, distributed marketing managers that support local marketers, franchisees, authorized dealer networks, agent marketing and chain retail are looking to marketing asset management for help.
Marketing Asset Management is the blending of digital asset
management, ad builder, dynamic content creation and marketing fulfillment automation.
As a stand-alone solution or at the heart of a distributed marketing platform, it helps ensure strong brand compliance, makes localization of global brand content easy, enables speed to market for new marketing messages, lowers costs and generates synergy between corporate and local marketing messages.
As the visible components of a marketing asset management solution, DAM and collateral customization often get most of the spotlight. However, behind the scenes, marketing fulfillment automation within an advanced marketing asset management solution drives tremendous value for those managing a distributed marketing platform solution.
Marketing fulfillment automation eliminates many of the labor intensive human demands typically associated with marketing fulfillment by automating redundant processes. It streamlines ordering and payment, helps reduce errors and expedites production and delivery of marketing communications.
If you are looking to reduce pressure on time and budget, download now and learn:
How and why corporate marketers are looking to technology platforms like marketing asset management (MAM) to reduce pressure on both time and budget.
Why marketing asset management should be considered by resource challenged marketers.
9 specific ways marketing fulfillment automation within MAM reduces costs and time demands.
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