Look around you. Odds are you will see someone on a mobile device – texting, surfing, emailing, tweeting, watching, pinning or, in increasingly rare cases, talking.

Mobile is front and center in daily life.  As such, it must become a key and integrated part of every local marketing effort.  But it must be done carefully and properly, especially by local marketers at branch offices, chain retail stores, authorized dealer networks, franchises, agencies, and VAR networks who must work in a coordinated manner with corporate marketing to effectively manage consumer relationships. 

The Saepio Distributed Marketing Leadership Series guidebook, Mobile Origination for Local Marketers: Mobile List Building, explores the challenges distributed marketing organizations face in designing, coordinating and implementing a mobile strategy.

Download now and learn:

• How to establish mobile relationships
• How to co-manage them between corporate and local marketing
• How to integrate them into a broader consumer messaging strategy that respects the invitation to engage via mobile and ensures a long-term customer relationship

Download your complimentary copy now.