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3 Keys to Managing Social Media Across a Distributed Marketing Network

There are three primary questions the corporate marketer who manages social marketing for a distributed marketing network must ask:

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  1. What social channels matter?
  2. How much do I want/need to control local social
    in these channels?
  3. How can I mobilize effective
    social chatter in these channels?

This helpful “How To” guide from Saepio looks at these questions from the perspective of the corporate marketing manager of a distributed marketing network’s social marketing efforts. 

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