According to Aberdeen, Companies With a Marketing Platform that Provides Access to Marketing Assets are 86% More Likely to Achieve Best in Class Results.
Growing pressures from CEO’s and CFO’s, and the need to address the new demands of consumers, have led marketers in all kinds of companies and industries to seek innovative ways to improve the productivity of the marketing function.
In response to this dramatic change, a growing number of companies are implementing marketing platform solutions that focus on both efficiency of operation to drive consumer engagement and the effectiveness of marketing activities. At the heart of many of these solutions is marketing asset management (MAM), a technology blend that enables relevant content to be dynamically assembled and automatically delivered cross-channel to create a dialogue with consumers.
This white paper from Saepio helps identify:
- Why Marketing Asset Management?
- How MAM helps with Content Creation
- How MAM keeps Marketing Materials Relevant
- How MAM Simplifies Distributed Marketing