“Unlike most DAM technologies, marketing asset management is exclusively built for the marketing function” notes analyst Ian Michiels, Group Director with the Aberdeen Group.

“Research from leading analyst firms continues to validate the benefits of using a technology that is designed to seamlessly complement existing marketing processes. Recent research from the Aberdeen Group revealed that marketers that were using MAM technology achieved 140% higher return on marketing investments and two times higher revenue growth than marketers that relied exclusively on generic DAM technology.”

This whitepaper outlines specific differences between DAM and MAM and helps the reader explore which technology is best for their application.